Case Studies

Streamlining the Business Operations :
A Case Study of Hatsun Agro Products


This case-study explains how Hatson Agro Products faced problems before implementing SANeForce’s SFA application and how it revolutionized their field force management and business operations.


Hatsun Agro Products is a prominent dairy products company known for its high-quality and diverse range of products, including milk, ice cream, curd, and dairy-based beverages. With a strong emphasis on quality and innovation, they have established themselves as a trusted brand in the dairy industry, catering to the evolving needs and preferences of consumers. They have almost more than 10,000+ employees spreading across several countries.

Challenges Faced by Hatsun Agro Products

Before the adoption of SAN SFA, HAP encountered several obstacles with their in-house application. The primary concerns included a lack of detailed information at the micro level, technical difficulties, and an inefficient process for managing field force operations. These challenges were hindering the productivity and effectiveness of the sales team, impacting their ability to meet targets and provide exceptional customer service.

Adoption of SAN SFE

Realizing the need for a more advanced and streamlined solution, Hatsun Agro Products decided to implement the SAN SFA application. The features they leveraged included attendance management with shift-based tracking, expense management with manual field force entry and approval workflows, order management for both primary and secondary orders, live-tracking based on travel calculations, a robust distribution management system (DMS) for distributors, and a dedicated retailer app. 

Integration with ERP - SAP

To enhance operational efficiency and facilitate seamless workflow, Hatsun Agro Products opted for integration between SAN SFA and ERP system, SAP. This integration ensured smooth data synchronization and eliminated the need for manual data entry, thereby reducing errors and saving valuable time.

Customization of the DMS

To align the DMS with Hatsun Agro Products' specific requirements, the SAN SFA team provided customization based on their unique needs. This ensured that the distribution management system was tailored to the company's workflows, enabling efficient order processing, inventory management, and optimized supply chain operations.

Benefits and Outcomes

The adoption of SAN SFE brought about a transformation in Hatsun Agro Products' field force management. The key benefits include real time and micro-level information about the business, improved efficiency and productivity, Live-tracking and monitoring, eliminating duplication, and others.

Key Results

The implementation of SAN SFE at HAP successfully addressed their challenges with field force management and streamlining business operations, enabling them to achieve greater efficiency and productivity. The integration with SAP and customization of the DMS ensured smooth operations and accurate data flow throughout the organization. By leveraging these features, HAP transformed their field force management and positioned themselves as a market leader in the dairy products industry.