Founded in 2008, SKA Dairy Foods India Pvt. Ltd. (brands Arjuna and BalaG) has grown into one of Tamil Nadu’s fastest-rising dairy companies. With a daily handling capacity of nearly 8 lakh litres of milk and a wide network of farmers, SKA has built strong brand equity across South India. Today, it delivers more than 40+ SKUs including fresh milk, curd, paneer, butter, ghee, and milk powders, catering to both urban and rural markets.
But rapid growth brought new challenges. Managing a large farmer network, expanding SKUs, and coordinating procurement and logistics across multiple regions, all through manual, paper-driven systems began to strain operations. Farmer onboarding, field attendance, and expense tracking consumed valuable time and were prone to errors. At the same time, the dairy sector itself was embracing digitization, and SKA realized that continuing with manual methods would limit their ability to scale further.
"This is where their journey with GoDairy Procurement Software began."
The Challenge:
As SKA expanded its operations, managing procurement manually created serious roadblocks:
🌟 Data Gaps in Farmer Records:
Tracking supply volumes, pricing, and farmer details on paper caused discrepancies and delays.
🌟 Disjointed data structure:
Information was mapped inconsistently across territories. This created duplicate entries, data chaos, and a lack of standardized reporting formats making it hard for leaders to get a complete picture.
🌟 Inconsistent Pricing:
Manual rate cards often failed to factor in quality variations (Fat, SNF), creating trust issues with farmers.
🌟 Operational Overhead:
Recruitment and management of agents, handling farmer categories and monitoring expenses demanded heavy admin work.
🌟 Lack of Transparency:
Farmers had no real-time visibility of their collections or payments, weakening long-term trust.
🌟 Scaling Challenges:
With rapid SKU growth and new farmer additions, the manual process couldn’t keep pace with business needs.
The Solution: GoDairy’s Procurement Software
To tackle these challenges, SKA integrated GoDairy’s end-to-end Procurement Module into their operations. The software offered a digital-first approach that covered farmer management, milk collection, pricing, and reporting, while ensuring accuracy, transparency, and scalability.
Key modules actively used by SKA include:
✨ Procurement Module
Automated Rate Cards:
Dynamic pricing based on Fat & SNF ensured accuracy and fairness.
Shift-Based Milk Entry:
Simplified collection entries for AM/PM shifts with instant price calculation.
Farmer Digitalization:
Today, 84% of SKA’s existing farmers and 100% of all new farmers are fully digitalized.
✨ Farmer & Agent Management
Agent Recruitment Module streamlined agent onboarding and allocation. Farmers are now categorized systematically, improving route planning and operational clarity.
✨ Competitor Analysis
SKA leverages GoDairy’s competitor tracking to understand market pricing trends and stay ahead.
✨ Operational Add-ons
Attendance & Expense Management simplified internal tracking. Automated Distance Calculator improved logistics and optimized procurement routes.
✨ Farmer Experience
With digital milk passbooks, farmers receive transparent, downloadable records of collections, quality readings, rates, and payments.
Results & Impact
Since adopting GoDairy, SKA Dairy Foods has transformed its operations with tangible results:
⚡ 150 Active Users
field agents, managers, and admins now collaborate seamlessly on a single digital platform.
⚡ 84% Digitalization of Existing Farmers & 100% of New Farmers
Ensuring transparent procurement, digital passbooks, and on-time payments.
⚡ Error-Free Procurement
Automated, quality-based rate logic eliminated miscalculations in milk collection and pricing.
⚡ Improved Farmer Trust
Accurate, transparent records built stronger relationships with farmers.
⚡ Operational Efficiency
Agent recruitment, farmer categorization, attendance, and expense workflows are fully digitized, reducing manual workload.
⚡ Market Competitiveness
Competitor analysis features allow SKA to set smarter rate cards and stay ahead in local markets.
GoDairy has enabled SKA to move from manual bottlenecks to a highly efficient, scalable, and farmer-friendly procurement system.
Moving Forward
SKA’s journey reflects the future of dairy procurement, where technology replaces inefficiency, builds trust and drives growth. By digitizing farmers, streamlining procurement and empowering decision-making with data, SKA is better equipped to expand its farmer base, scale operations, and stay competitive.
For any dairy business facing similar challenges like manual processes, lack of transparency or scaling bottlenecks, GoDairy proves that the right technology doesn’t just solve problems, it accelerates growth.
