About the Company
For decades, Gokul Sandal talcum powder has been a familiar name in households across South India. Behind this well-known brand is TSR (Tiesar Personal Care Products), a company that built its market presence through a strong distributor network and consistent retail execution.
As the company expanded, managing field sales activities, retail promotions, and distributor relationships through manual processes became increasingly complex. To bring better visibility and structure to its field operations, TSR partnered with SalesJump to implement a fully customized sales force automation system.
What began as a step toward digitization has now evolved into a seven-year partnership, helping TSR streamline field sales operations and support the growing demand for Tiesar personal care products.
The Challenge
Transitioning from Manual Processes to a Digital System
Before implementing SalesJump, many of Tiesar’s field sales activities were handled manually.
Sales representatives visited retailers and distributors daily, but capturing and analyzing field information was difficult. Reports were often delayed, and management teams had limited real-time visibility into market execution.
More importantly, Tiesar did not want a generic software system.
Their operations required deep customization, and the company needed a platform that could adapt to their internal processes instead of forcing them to change their workflow.
Some of the key requirements included:
✔ Digitizing sales reporting and field activities.
✔ Capturing retailer orders directly from the field.
✔ Tracking sales representative movements through geo-tagging.
✔ Monitoring in-store promotional activities.
✔ Managing in-shop promoters and stock visibility.
✔ Creating flexible distributor schemes directly from the field.
Tiesar needed a solution that could mirror their unique operational structure while simplifying everyday field tasks.
The Solution
A Fully Customized SalesJump Implementation
Rather than implementing a standard off-the-shelf solution, the SalesJump team worked closely with Tiesar to design a platform tailored specifically to their operational needs.
To ensure the platform aligned perfectly with Tiesar’s operational needs, a dedicated development team was assigned exclusively for the project. Over a period of three months, the team worked closely with the client to build a fully customized version of the platform. From development to deployment and ongoing maintenance, the team ensured that the entire implementation process remained smooth and hassle-free for Tiesar’s operations.
Every feature - from reporting workflows to in-shop promoters tracking - was carefully configured to match Tiesar’s business processes.
The result was a fully customized field force management system designed to support the company’s day-to-day sales operations.
Key Custom Features Built for Tiesar
Event Capture Reporting
SalesJump also introduced a custom Event Capture Report, designed specifically for Tiesar’s promotional activities.
When field teams conducted promotional campaigns in retail outlets, they could:
✔ Attach promotional pamphlets.
✔ Capture images from the store.
✔ Upload the information instantly through the app.
This feature allowed the management team to monitor promotional execution across markets in real time.
In-Shop Promoter Management
Tiesar required better visibility into the performance of in-store promoters working across different retail outlets.
SalesJump developed a dedicated promoter management module that enabled tracking of:
✔ Promoter attendance.
✔ Beginning-of-day stock levels.
✔ End-of-day stock levels.
✔ In-store product movement.
This helped the company maintain clear visibility into retail-level promotional activities.
TSR Scheme Reporting
Another customized feature developed for Tiesar was the TSR Scheme Report.
This allowed sales representatives to:
✔ Create promotional schemes directly from the field.
✔ Customize schemes for specific distributors.
✔ Adjust offers based on market needs.
This flexibility helped the sales team respond quickly to distributor requirements and improve promotional effectiveness.
Geo-Tagged Field Tracking
Geo-tagging helped record the exact location of every field visit, improving transparency in on-ground activities. To make the system practical for field teams, a re-tag option was included, enabling reps to quickly correct tagging mistakes without depending on the admin.
Flexible Beat Planning
Sales representatives were able to create day-wise Beat plans, helping managers better monitor daily field movements and optimize territory coverage.
The Result
A System That Has Supported Operations for Over Seven Years
The customized implementation helped Tiesar successfully transition from manual processes to a structured digital system for managing field sales operations.
Over the past seven years, the platform has enabled the company to:
✔ Gain real-time visibility into field activities.
✔ Digitize order capture and reporting.
✔ Monitor retail promotions more effectively.
✔ Improve accountability across field teams.
✔ Manage distributor schemes with greater flexibility.
Most importantly, because the system was built around Tiesar’s operational needs, adoption across the sales team was seamless.
Even today, the customized platform continues to run smoothly - supporting the company’s field operations without disruption.
A Long-Term Partnership Built on Customization
Every FMCG company operates differently, with its own workflows, distributor structures, and retail strategies.
For Tiesar, the ability to customize the platform was critical.
By building a solution tailored to the company’s exact needs, SalesJump helped transform their field sales processes while supporting their long-term growth.
Seven years later, the partnership stands as an example of how the right technology, when designed around real business workflows, can drive lasting operational efficiency.
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